Travellers often read online reviews before choosing their properties. Constantly monitor the review sections on the OTAs’ sites as well as review websites such as Yelp and TripAdvisor. You should try to respond to as many reviews as possible, and as soon as possible, regardless whether they are positive or negative.
2. Utilise OTAs to drive direct bookings
You should consider OTAs much more than booking engines in your marketing strategy. A large number of travellers use OTAs as a tool to do research and plan their trips. 52% of them will eventually visit your website after seeing your hotel on an OTA, according to Google. Therefore, you need to make sure the information on your website and on the OTAs are consistent.